SoWhat Entertainment is a specialist music company working together with Ossia Records to find and develop South African artists and offer them to the entertainment industry. We find talented musicians and develop fresh, new musical projects that translate well into the corporate and live music markets. These are offered in the form of innovative bands and artists represented by a pool of some of South Africa’s most talented musicians (many of whom have gone on to win awards and garner international recognition). 

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With trends changing worldwide, we recognise the need to adapt and stay on our toes. SoWhat Entertainment draws inspiration from the European and UK markets where we've had first-hand experience. We introduce fresh ideas into our artist development and projects, keeping them contemporary and of a world-class standard. Our roster includes Africa's first LED party band (All Stars), a dynamic African jazz band (Chilli & Lime), a dazzling electric violinist (Naomi Tagg), DJs with award-winning jazz musicians (OrganicLounge), pop "Bridgerton-style" string quartet (Cinematica Strings) and elegant instrumental options (Duos and Solo Musicians).

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The SoWhat Entertainment team is a creative, hard-working and knowledgeable bunch who started off creating one band that has gone on to become Joburg's most popular jazz band. Now, 13 years later, they have a range of projects and a pool of over 50 top musicians that have performed all around the world. 

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As far as our attitude goes: Nothing is too big or small - we love a challenge!